You’ve probably seen this ad on television. You probably didn’t pick up on the sexism it promotes.
It is allegedly an ad promoting clean water. It veers off that message when the actor says “Every day, women around the world spend millions of hours just collecting it” with the implication men do not gather water. I suggest this also reduces the urgency of the message, by providing no evidence gathering water takes a large amount of time. If millions (the ad purports 200 million) of hours are spent daily, worldwide, then of the three and a half billion women on the planet, the average time per woman would be less than three and a half minutes. This includes those of us in civilized countries with running water in the next room, so if water.org is being honest with their numbers, an exceptionally small percentage of women are spending a significant amount of time gathering water. The sexism of the message continues with “Stella Artois has partnered with us at water.org can help provide access to clean water to women and their families…” A quick scan of the small print reveals that the contribution of purchasing a glass will provide five years of water for one person, regardless of sex. The thrust of the statement is women, not water.
Not that I am a misogynist, I enjoy and appreciate women. I am also a big fan of honesty. I like Stella Artois, in fact it is my “go to” summer beer. Maybe not this summer. Back when “feminism” was about equality, I was a feminist. Today it is just a buzzword, often used in ways that have nothing to do with women. Everyone needs water, but Stella Artois and Water.org have managed to “gender” the water shortage, turning it into a women’s issue.
There is another group that no doubt sounds sexist to some people. Texas Baptist Men is a charitable organization, made up predominantly of men from Texas who are Baptists. For over twenty years they have been providing clean water to communities, with drilling and purification projects in over seventy countries. They don’t have commercials with celebrities, they just go out and help people. After the devastating hurricanes in 2008, they traveled to the Dominican Republic. When they left, there was more clean water available on a daily basis than there had been before the hurricanes. They didn’t seek recognition, they were just helping people, using their own funds. Attempts to help in Africa were often stymied by local politicians, yet they did make many attempts to demonstrate drilling techniques using simple local tools and techniques available to laymen. And laywomen, there was no discrimination.
“Gender politics” tend to be about discrediting a specific gender rather than empowering the other. Domestic violence is an example of an issue which has become gendered. Domestic violence is widely considered to be a women’s issue. Why? Women are twice as likely as men to report they are a victim of domestic violence; this does not mean twice as many women are victims, it just means they are twice as likely to report it. This may be due to the sensitivity accorded to female rape victims, society recognized that more rapists would be prosecuted if the victim wasn’t stigmatized. That the same might hold true for male victims was never publicized. Another factor often ignored is sexual orientation. Lesbians are far more likely to be victims than gay men. In those situations, lesbians are more likely to be the perpetrators than gay men. But ask anyone about domestic, intimate partner, or sexual violence, and you will hear how bad men are, we live in a “rape culture,” and perhaps the the most dissonant, “women are weaker.” What an incredibly sexist phrase to come from someone championing equality.
Last year an independent film, “The Red Pill,” was released. You probably haven’t seen it. It is the story of the film maker, a feminist, as she explored the world of Men’s Rights Activists. As happens with many artists, the project did not take her where she had expected. She had expected to show the evils of the Men’s Rights Movement, but as the project progressed, it was her fellow feminists who tried to get her to abandon the project. Once it became known that the film would not condemn the men’s rights movement, she was unable to find funding to cover the cost of the movie from traditional sources, leaving her to seek crowdfunding through Kickstarter. Showings of the film have resulted in protests and outright bans in some instances. The film is not anti-female, it is simply a balanced view of feminism and men’s rights. In a society that thrives on conflict, if you are not a misandrist you must be a misogynist.
I remain confused, as we seek diversity in all things, that the differences between the sexes are so contentious. It does appear, despite the reports in the media, the overwhelming majority of human beings tend to get along with each other.